2024 Audi E

Компания Audi запустила новый бренд в Китае и показала концепт-первенец. Новый бренд называется AUDI — без знаменитых колец и строго прописными буквами. Марка AUDI создана совместно с SAIC и на первом этапе будет представлена тремя моделями — все они электрические. В основу каждой ляжет специально разработанная архитектура с 800-вольтовой бортовой сетью, а выделяться на фоне конкурентов машины будут прежде всего дизайном и технологиями.

О том, в каком направлении будет работать бренд, дает представление концепт AUDI E. Это электрический хэтчбек на архитектуре Advanced Digitized Platform, оснащенный двухмоторной силовой установкой и полным приводом quattto. Заявлена отдача 775 лошадиных сил и 800 Нм крутящего момента, батарея емкостью 100 киловатт-часов и запас хода до 700 километров по циклу CLTC. Первой «сотни» концепт достигает через 3,6 секунды после старта, наполнить аккумулятор на 370 километров можно за 10 минут. Главное отличие от оригинальных Audi — специфическая для Китая ассистирующая электроника, в том числе пробочный и трассовый автопилоты и автопарковщик.

Дизайн — тоже с прицелом на предпочтения китайцев. Внешний минимализм соседствует с традиционными эстетическими кодами внутреннего убранства, в котором приоритет отдан комфорту и современным технологиям. Так, на центральной консоли есть места для двух смартфонов, перед водителем и пассажиром — изогнутый 4K-дисплей во всю ширину передней панели. Мультимедиа концепта работает на AUDI OS, поддерживает ИИ-аватара AUDI Assistant и управляется через тач-панель AUDI Control. Материалы отделки салона: подсвеченный деревянный шпон и микрофибра. Интересно, что AUDI E демонстрирует не одну, а сразу три модели новой марки. По всей видимости, выполнят их в едином ключе, но относиться они будут к разным сегментам: B и C.

With a length of 4,870 mm, 1,990 mm in width and 1,460 mm in height, plus a wheelbase of 2,950 mm, the AUDI E concept is positioned as a fully electric Sportback. Thanks to the new Advanced Digitized Platform, the AUDI E concept comes with perfect proportions and a highly differentiated exterior design language. Inside, a spacious, stylish, and digitalized interior offers great practicality and a fully connected in-car experience.

The E concept also delivers Vorsprung durch Technik through clear figures: two electric motors, located on the front and rear axles, deliver a total power output 570 kW and 800 Nm. Together with signature Audi quattro four-wheel drive, this enables acceleration from 0-100 km/h in 3.6 seconds. The vehicle also drives like a real Audi in terms of comfort as well as dynamics. In addition, the AUDI E concept has adopted China-specific and highly innovative driver assistance functions. They offer a driving experience that is equally relaxing and safe - be it on highways, in dense megacity traffic, and even when using automated parking.

The concept car is equipped with a 100-kWh battery, enabling a range of 700 km measured in accordance with CLTC when fully charged. The Advanced Digitized Platform also boasts an innovative 800-volt architecture with super-fast charging: just 10 minutes of rapid charging are enough for more than 370 km of range - meaning charging is as quick and convenient as refueling a conventional automobile.

Designed to be distinguished: the exterior

Audi design - tailored for Chinese customers: the concept car's exterior design is minimalist and calm but still striking, thanks to smooth round wheel arches and confident wrap-around lighting graphics at both ends. The Sportback silhouette has a flat, elongated roofline and appears dynamic while offering plenty of interior space.

Iconic and characterful

The front and rear design of the Audi E concept is radically new, iconic, and characterful. It combines minimalism in design features with maximalism in functionality. In both areas, a black loop incorporates all functional areas. Lamps, sensors, and aerodynamic elements are combined into one central area.

Interior design

Many experts who worked on the concept vehicle have been at the Beijing Design Studio for years. As a result, they have developed a deep understanding of traditional aesthetic codes in China as well as of Chinese customers' wishes.

The interior design team prioritized the combination of the comfort the brand is known for and seamless integration of technology. Users thus experience the AUDI E concept a stylish, comfortable, and connected oasis fit for the urban lifestyle in China's megacities.

The center console offers open storage space for two phones. The curved pillar-to-pillar 4K touch display offers a new dimension of intuitively accessible information. The digital exterior mirrors are integrated into this display.

The doors integrate illuminated wood and microfiber in a three-dimensional lamella design - an innovation inspired by modern architecture. It creates a fascinating union of natural materials and present technology.

Digital systems and connectivity

The Audi E concept's operating system AUDI OS represents a completely new way of interaction - smartly curated to the customer and their requirements.

The result is a digital and physical stage tailored to all passengers in the car. Especially during digital interactions, all crucial information is positioned and presented on the top-level menu.

A rich entertainment and app ecosystem with a store for apps and individualized via facial recognition offers many smart solutions in the car. The smartphone interface allows seamless integration of the users' personal device.

Interaction with the digital world

Smart controls: The AUDI Assistant, an AI avatar, is staged at the center of the interior, offering touch and voice controls. Its design conveys emotional feedback when interacting.

The AUDI Control, a touch sensitive bar, found below the AUDI Assistant on the center console, is a perfect example of touch controls and digital features combining in one premium design piece. It can be used to navigate any content on the large screen effortlessly. It adapts contextually to any function or content users are interacting with.