2023 BMW i Vision Dee

BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch
BMW i Vision Dee Concept, 2023 – Design Sketch
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023 – Design Sketch – Interior
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
BMW i Vision Dee Concept, 2023
Иллюстрации: BMW
Рейтинг:  8    -2    +10
BMW has surprised attendees at the ongoing Consumer Electronics Show (CES) in Las Vegas with the unveiling of the i Vision Dee, a futuristic sedan concept that aims to provide a Digital Emotional Experience (DEE, hence the name).
Компания BMW привезла на выставку CES в Лас-Вегасе концепт i Vision Dee, демонстрирующий перспективные цифровые технологии. Среди них — проекционный дисплей смешанной реальности, занимающий всю ширину лобового стекла; цифро-физические элементы дизайна и покрытие кузова ePaper, позволяющее индивидуально выбирать цвет для каждой из 240 его частей.

Концепт BMW i Vision Dee (Digital Emotional Experience, цифровой эмоциональный опыт) обрисовывает недалекое будущее, в котором цифровые технологии уйдут далеко за пределы голосового управления и ассистирующих систем. Например, прототип демонстрирует продвинутую версию проекционного дисплея, который занимает всю ширину лобового стекла и появится на моделях Neue Klasse в 2025 году.

Также i Vision Dee оснащен сенсорным переключателем BMW Mixed Reality Slider. Он позволяют выбирать один из пяти уровней погружения в цифровой контент. Пользователь сам решает, какую информацию показывать на проекционном дисплее, от «аналоговой» до полного замещения реального мира виртуальным, эффект от которого усиливают затемняющиеся стекла. На них вдобавок выводится аватар водителя при приближении к машине.

Футуристичный седан внешне повторяет хэтчбек i Vision Circular. Он сохранил все ключевые элементы дизайна современных BMW — от решетки и фар до изгиба Хофмайстера. Но теперь это фиджитальные объекты, существующие на стыке цифрового и физического пространств. Благодаря им автомобиль может выражать эмоции и общаться с людьми. А ещё он умеет менять цвет. BMW улучшила прошлогоднюю технологию ePaper, разработанную в сотрудничестве с E Ink, и создала пленку, позволяющую переключаться между 32 оттенками.

Кузов I Vision Dee разделен на 240 индивидуально управляемых сегментов, что дает безграничный простор для творчества. Однако насколько эта технология готова к коммерческому использованию, пока неизвестно.


The BMW Group has shared its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size sedan with a new and pared-down design language. The name "Dee" stands for Digital Emotional Experience - and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of colour-change technology. Having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colours.

"With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers - and, also, for BMW: the fusion of the virtual experience with genuine driving pleasure," said Oliver Zipse, Chairman of the Board of Management of BMW AG. "At the same time, BMW i Vision Dee is another step on the road to the NEUE KLASSE. With this vision, we are looking far into the future and underlining the tremendous importance of digitalisation for our upcoming product generations."

With its intelligent, almost human capabilities, BMW i Vision Dee accompanies drivers not only through real-life situations on the roads, but also in their digital environment.

"A BMW lives by its unparalleled digital performance. BMW i Vision Dee is about perfect integration of virtual and physical experiences," said Frank Weber, member of the Board of Management of BMW AG responsible for Development. "Whoever excels at integrating the customer's everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building."

BMW Mixed Reality Slider: into the virtual world in five steps

The BMW Mixed Reality Slider, in combination with the advanced Head-up Display, is the digital highlight and central operating control of BMW i Vision Dee. Using shy-tech sensors on the instrument panel, drivers can decide for themselves how much digital content they want to see on the advanced Head-Up Display. The five-step selection ranges from analogue, to driving-related information, to the contents of the communications system, to augmented-reality projection, right up to entry into virtual worlds. In parallel, dimmable windows can also be used to gradually fade out reality. Mixed reality can be experienced in BMW i Vision Dee in an immersive way that engages different senses without requiring any additional tools, creating a new dimension of driving pleasure for the user.

Advanced BMW Head-Up-Display: in NEUE KLASSE from 2025

The BMW Group is known in the automotive sector as a trailblazer for the Head-Up-Display and has systematically refined this technology over the past two decades. In BMW i Vision Dee, projection across the entire width of the windscreen allows information to be displayed on the largest possible surface - which only becomes recognisable as a display once it is activated. In this way, the BMW Group demonstrates the huge potential of projection technology and BMW i Vision Dee visualises how a advanced Head-Up-Display could also be utilised in the future for the display and operating concept. The standard-production version of the BMW Head-up-Display extending across the full width of the windscreen will be used in the models of the NEUE KLASSE from 2025 onwards.

Welcome scenario with voice and phygital icons

The digital experience already begins outside the vehicle, with a personalised welcome scenario that combines graphical elements, light and sound effects. Natural language serves as the simplest, most intuitive form of interaction, enabling perfect understanding between humans and their vehicles. The headlights and the closed BMW kidney grille also form a common phygital (fusion of physical and digital) icon on a uniform surface, allowing the vehicle to produce different facial expressions. This means BMW i Vision Dee can talk to people and, at the same time, express moods such as joy, astonishment or approval visually. BMW i Vision Dee can also project an image of the driver's avatar onto the side window to further personalise the welcome scenario.

World premiere for full-colour E Ink technology

Following the spectacular debut of the BMW iX Flow Featuring E Ink at CES 2022, the BMW Group is now unveiling a full-colour version of the E Ink technology in BMW i Vision Dee that will be used as the outer skin of the vehicle for the first time worldwide.

BMW i Vision Dee, rather than simply alternating between black and white, now showcases a multi-coloured, fully variable and individually configurable exterior. An ePaper film from the BMW Group's cooperation partner, E Ink, is applied to the body to create this magical display of colour. Up to 32 colours can be displayed.

The body surface of the BMW i Vision Dee is divided into 240 E Ink segments, each of which is controlled individually. This allows an almost infinite variety of patterns to be generated and varied within seconds. The laser cutting process used to trim the films and the electronic control design were developed in partnership with E Ink. The adaptation of this technology for curved surfaces and the programming of the animations, were developed by BMW Group's in-house engineers - enabling a form enabling a form of customisation that is unique throughout the automotive sector worldwide.

Reductive design - inside and out

The design of BMW i Vision Dee has been deliberately pared down to focus attention on the digital experience and the DNA of the BMW brand. The exterior is defined by the classic three-box sedan design that forms the core of the BMW brand. Traditional design elements, like the BMW kidney grille, twin circular headlights and the Hofmeister kink, are reimagined, with phygital icons replacing analogue elements. This gives BMW i Vision Dee its own digital, but human, character.

Inside, digitalisation goes hand in hand with reductive use of materials, operating controls and displays to ensure nothing distracts from the digital experience and the new feeling of enhanced driving pleasure. The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and can be operated by moving the thumb. These phygital touchpoints control selection of the content projected onto the windscreen and, together with the Head-Up Display, thus support the principle of "hands on the wheel, eyes on the road".

"With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion. The vehicle itself becomes your portal to the digital world - with the driver always in control," said Adrian van Hooydonk, head of BMW Group Design. "Implemented the right way, technology will create worthwhile experiences, make you a better driver and simply bring humans and machines closer together."

Another milestone on the road to the NEUE KLASSE

The future of the BMW Group is electric, circular and digital. BMW i Vision Dee represents the digital aspect of this trio and will be another milestone on the road to the next vehicle generation, the NEUE KLASSE. The BMW Group will provide further insights and glimpses of the revolutionary vehicle concept of the NEUE KLASSE over the course of 2023.
По материалам: motor.ru; BMW Press Release
Автомобили марки BMW
1936 BMW 328, 1950 BMW 501 (Pininfarina), 1955 BMW 507, 1956 BMW Isetta, 1961 BMW 3200 CS (Bertone), 1963 BMW 700 (Colani), 1967 BMW Glas 3000 V8 Fastbackcoupe (Frua), 1968 BMW 2000 ti (Frua), 1969 BMW 2800 Spicup (Bertone), 1970 BMW 2200 TI Garmisch (Bertone), 1972 BMW Turbo (Michelotti), 1975 BMW 3.0 Si (Frua), 1976 BMW 528 GT Coupe (Frua), 1976 BMW Karmann Asso di Quadri (ItalDesign), 1977 BMW M1 (ItalDesign), 1981 BMW M2 (Colani), 1985 BMW Z1, 1988 BMW Z1 Break, 1989 BMW 850, 1991 BMW Nazca C2 (ItalDesign), 1991 BMW Nazca M12 (ItalDesign), 1991 BMW Z11 (E1), 1992 BMW Columbus (ItalDesign), 1993 BMW Nazca C2 Spider (ItalDesign), 1994 BMW Z13, 1995 BMW Z18, 1995 BMW Z21 (Just 4/2), 1995 BMW Z3, 1997 BMW Z07, 1997 BMW Z14 (C1), 1999 BMW Z9, 2000 BMW Z22, 2000 BMW Z9 Convertible, 2001 BMW X-Coupe Concept, 2001 BMW Z29, 2002 BMW CS-1, 2003 BMW xActivity, 2004 BMW H2R, 2005 BMW Z4 Coupe, 2006 BMW 3-Series coupe, 2006 BMW CLEVER Research Vehicle, 2006 BMW Concept Coupe Mille Miglia, 2007 BMW 1-Series tii, 2007 BMW CS, 2007 BMW X6, 2008 BMW GINA, 2008 BMW M1 Hommage, 2008 BMW Simple, 2008 BMW X1, 2009 BMW Vision EfficientDynamics, 2010 BMW Concept 6 Series Coupe, 2010 BMW Concept Gran Coupe, 2011 BMW 328 Hommage, 2011 BMW i3, 2011 BMW i8, 2011 BMW Vision ConnectedDrive, 2012 BMW Concept Active Tourer, 2012 BMW i3 Coupe, 2012 BMW i8 Spyder, 2012 BMW Zagato Coupe (Zagato), 2012 BMW Zagato Roadster (Zagato), 2013 BMW Concept X4, 2013 BMW Gran Lusso Coupe (Pininfarina), 2014 BMW Deep Orange 4 (CU-ICAR), 2014 BMW Vision Future Luxury, 2015 BMW 3.0 CSL Hommage, 2015 BMW 3.0 CSL Hommage R, 2015 BMW Compact Sedan, 2015 BMW M4 GTS, 2016 BMW 2002 Hommage, 2016 BMW Concept X2, 2016 BMW Motorrad Vision Next 100, 2016 BMW Vision Next 100, 2017 BMW 8-Series, 2017 BMW i Inside Future, 2017 BMW i Vision Dynamics, 2017 BMW Motorrad Concept Link, 2017 BMW X7 iPerformance, 2017 BMW Z4, 2018 BMW iX3, 2018 BMW M8 Gran Coupe, 2018 BMW Vision iNext, 2019 BMW Concept 4, 2019 BMW Vision M Next, 2020 BMW Concept i4, 2021 BMW i Vision Circular, 2021 BMW XM, 2023 BMW i Vision Dee, 2023 BMW Touring Coupe, 2023 BMW Vision Neue Klasse
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