2024 Mazda Arata

Changan Mazda Automobile Corporation Ltd. (Changan Mazda), a Chinese company receiving investment from Mazda Motor Corporation (Mazda) unveiled the MAZDA ARATA, the design concept model of electrified vehicle, at Auto China 2024.

The concept model MAZDA ARATA is scheduled to be mass-produced as the second new electrified vehicle by the end of 2025 and introduced in the Chinese market. In China, where electrification is rapidly advancing, Mazda will expand its lineup of electrified products so that more customers can choose them.

The MAZDA ARATA is a design concept model for which Mazda took on a challenge to create a new value based on the Mazda philosophy of "Uplifting the Human Spirit." As a crossover SUV, with a modern design that creates a sleek, elegant impression, it is designed to appeal to the advanced, sophisticated taste of Chinese consumers.

The designed theme is "SOULFUL + FUTURISTIC x MODERN." It embodies futuristic and modern forms that evoke the image of a new way of life with new energy vehicles, while fusing the 'excitement of motion' pursued by Mazda Design and the sense of life unique to KODO design.

The side view boasts thick doors and a three-dimensional configuration that provides traction to the four tires, creating a powerful, dynamic shape that is typical of KODO design. The 'cross-wing' rear combination lamps, with their two wings overlapping each other, are also used to emphasize the new Mazda brand.

Кроссовер Mazda Arata – это пока просто шоу-кар, даже салон еще не готов. У него крупные колеса и камеры вместо зеркал. Визуально концепт-кар напоминает стилистику моделей CX-5 и CX-30. При этом новинка отличается футуристичным экстерьером, а также улучшенной аэродинамикой. Концепт предвосхищает товарный электрифицированный SUV, который, как пишут китайские медиа, будет сделан вместе с Changan. Не исключено, что за основу возьмут паркетник Deepal S7.