Наиболее известный «товар-мобиль» –
Wienermobile. Этот четырехметровый хот-дог на колесах появился в 1936 году на улицах Чикаго, где небезуспешно рекламировал венские сосиски компании Оскара Мейера.
С 1950 по 1953 гг. выпустили пять вариантов, уже 7-метровой длины, а «Сосиско-мобиль» 1952 г. даже удостоился чести попасть в музей Генри Форда в Детройте.
Модель 1958 г., самый маленький хот-дог на колесах, создал известный автомобильный дизайнер
Брукс Стивенс (Brooks Stevens)...
С тех пор сменилось несколько поколений Wienermobile, в 1995 году появилась новая модель – работа калифорнийского дизайнера
Гарри Бредли. Стеклопластиковые хот-доги продолжают колесить по дорогам не только США, но и Пуэрто-Рико, Испании, Японии, Канады...
Недавно был представлен
Mini Wienermobile как часть празднования 125-летия компании. Пока неизвестно, будет ли участвовать новый «Сосиско-мобиль» в развозке продукции, но смотрится он очень даже симпатично.
The original Oscar Mayer Wienermobile
Sometimes the average billboard just doesn't cut the mustard! For Oscar Mayer, all it took was four wheels and a larger-than-life wiener. In 1936, Carl Mayer, nephew of the hot dog brand's namesake, had the first Wienermobile built for promotion of the meaty treats in the Chicago area.
The original Wienermobile was constructed on a purpose-built chassis by the General Body Company of Chicago. With space for just the driver, the vehicle was used as a promotional tool from 1936 until World War II.
Oscar Mayer Wienermobile, 1952
In 1952, a newer Wienermobile hit the streets. Built by Gerstenslager, a body panel manufactuerer based in Ohio, the updated Wienermobile was built on a truck chassis and was much larger than the earlier iteration. An example of this model is now on permanent display at the Henry Ford Museum in Michigan.
Oscar Mayer Wienermobile, 1958
In 1958, the Wienermobile got another face lift, this time from industrial designer Brooks Stevens. Set on a Willys Jeep chassis, the third generation Wienermobile added a nearly 360-degree front dome to the cockpit.
Oscar Mayer Wienermobile, 1969
The 1969 iteration of the Wienermobile is noticeably smaller than the previous two generations. It was also the first model to get shipped overseas for foreign promotion, perhaps owing its smaller size to fit on older streets abroad.
Oscar Mayer Wienermobile, 1988
Call it the revival of the wiener! In 1988, Oscar Mayer debuted the latest Wienermobile as well as its Hotdogger program. Encouraging recent college graduates to apply, the Hotdogger program selects new drivers for the brand's hugest hot dog.
Oscar Mayer Wienermobile, 1995
Built by Harry Bentley Bradley, the 1995 Wienermobile used a purpose-built chassis and borrowed headlights and taillights from Pontiac cars.
Oscar Mayer Wienermobile, 2004
The current generation of the Wienermobile was built by Prototype Source in California and is built on a GMC W-series heavy-duty truck chassis. Its coolest feature? A horn that plays the wiener jingle in 21 genres.