↑ Packard Advertising Art (1930–1931): For a Discriminating Clientele

Packard Ad (April–May, 1931) – When Charles Worth was selected to design a gown for dazzling Empress Eugénie from marvelous materials ordered by Napoleon III, his fame as the leading couturier of Paris was assured. The nobility of Frence thronged his shop in the Rue de la Paix and eagerly sought his creations. His historic success as Fashion's dictators was founded on great and unusual ability recognized and patronized by a discriminating clientele

Packard Ad (April–May, 1931) – When Charles Worth was selected to design a gown for dazzling Empress Eugénie from marvelous materials ordered by Napoleon III, his fame as the leading couturier of Paris was assured. The nobility of Frence thronged his shop in the Rue de la Paix and eagerly sought his creations. His historic success as Fashion's dictators was founded on great and unusual ability recognized and patronized by a discriminating clientele

Packard Ad (September–October, 1930) – For the Gonzagas, Medici, Strozzi and other great families of medieval Italy the best artists were constantly employed to decorate both, written and printed volumes. Like the 16th century illuminators, Packard today produces its best for families of taste and discernment — builds motor cars for those in a position to know and enjoy truly luxurious transportation

Packard Ad (September–October, 1930) – The celebrated Goya tapestries executed in Spain in the late 18th century, were woven under royal patronage.

Packard Ad (October–November, 1930) – Holbein, foremost of 16th century portraitists, produced his greates masterpieces as Court Painter to Henry VIII of England. Most of life's finest things have been thus inspired by the understanding and wants of the discerning. It is true of Packard cars of today. For Packard builds only for the market of taste and refinement – supplies the demand for luxurious transportation from those who command the best the world affords

Packard Ad (November–December, 1930) – The brilliant young Mozart received great inspiration and encouragement from his royal patroness, Maria Theresa. Much of the world's fine music has been stimulated through the interest of those with wealth and appreciation. And so it is with all fine things. The appreciation of those who know and want the best things in life has, over thirty years, built Packard leadership in the realm of truly luxurious transportation

Packard Ad (November–December, 1930) – To the great cartographer Mercator and his son, in Flanders, came the great navigators, kings and princes of the late sixteenth century for those charts and maps so priceless in planning exploration, or new campaign of conquest

Packard Ad (December, 1930) – When Josiah Wedgwood in 1763 was appointed Potter to the English Queen Charlotte certain of his creation became known as Queen's Ware. Commissions from nobility and royalty — including the famous Russian Dinner Service ordered by the great Empress Catherine — from then on inspired the exquisite Wedgwood masterpieces famed today throughout the world

Packard Ad (December, 1930 – January, 1931) – Illustrated by Warren Baumgartner - To the master armourers of Renaissance Italy, such peerless craftsmen as Cellini, Negroli and Pieinini, came the great knights and nobles of all Europe for that richly embossed, etched and inlaid harness which combined beauty with utility. They enjoyed the patronage of the great

Packard Ad (January, 1931) – Guilhem IX, Count of Poitiers, wandered the land of Provence as a romantic poet and singer. The favor of noble ladies and knightly gentlemen was the high inspiration of the medieval Troubadours who kept alive the arts of music and poetry

Packard Ad (January–February, 1931) – Under the patronage of Shah Abbas, whose influence extended throughout all Persia, the art of Persian rug weaving reached its height in the 16th century. Packard luxury and beauty have likewise been influenced through the years by those who know and want fine things

Packard Ad (January, 1931) – Phidias was the master sculptor of ancient Greece. His finest work was done under the patronage of Pericles, the great Athenian statesman who fostered the artistic activity of that golden age. Today, fine work in any field enjoys a far wider appreciation

Packard Ad (February–March, 1931) – The carving of jade was fostered by every imperial Chinese dynasty. Lapidaries labored for years on a single magnificent piece for the Emperor's collection. Fine things through all the ages, like the Packard of today, came into being in answer to the demand of the discriminating

Packard Ad (February, 1931) – The patronage of Beau Brummell, that famed exquisite of the 18th century, led his crony, the Prince of Wales, and the mobility of all England to the salon of the great Schweitzer, to whom the cut of a coat was a fine art

Packard Ad (March–April, 1931) – Duncan Phyfe's great genius as designer and master cabinet-maker won him the patronage of old Knickerbocker New York. His superb furniture brought international recognition for artistic and technical excellence

Packard Ad (March–April, 1931) – The Imperial Russian Ballet, founded and fostered for nearly two hundred years by the royal family, brought the art of the ballet to new and superb heights. The patronage of those of taste and appreciation has always stimulated great achievements in every fields of human endeavor

Packard Ad (April, 1931) – The fragrance of perfumes and incense was the very breath of life to the monarchs and nobles of ancient Assyria. Assurbanipal fostered the distilling of rare flowers and highly rewarded those art produced a new and lovely odor. Thus throughout all history advancement in every art has been achieved through the appreciation and patronage of the great and the discriminating

Packard Ad (April–May, 1931) – When Charles Worth was selected to design a gown for dazzling Empress Eugénie from marvelous materials ordered by Napoleon III, his fame as the leading couturier of Paris was assured. The nobility of Frence thronged his shop in the Rue de la Paix and eagerly sought his creations. His historic success as Fashion's dictators was founded on great and unusual ability recognized and patronized by a discriminating clientele

Packard Ad (May–June, 1931) – Richard Coeur de Lion, during the Crusaders' truce with Sultan Saladin, marveled at the blooded, snow-white Arabian steeds of the Saracens – directly descended from the original five mares of Salaman of the Anzah. The Anzah, dating back to antiquity as the wealthiest and the most powerful of the Bedouin tribes, bred the purest and most prized Arabian horses for themselves and for the royalty and nobility of all the land

Packard Ad (May–July, 1931) – That glorious architectural masterpiece, the Taj Mahal, was conceived in 1630 by Shah Jahan as a tribute to his devoted wife, Mumtaz Mahal. It marked the of a great art epoch. The chosen design was that of Ustad Isa, a Byzantine Turk. Master builders were assembled from many part of India and Central Asia. Twenty thousand artisans were employed. All were inspired in this crowning achievement by the genius and symbolic ideals of the emperor's architect

Packard Ad (June–July, 1931) – Robert Adam, in 1762 appointed sole architect to King George III, left as enduring a mark upon English furniture as upon British architecture. From facade to fire irons, from chimneys to carpets an Adam house was an exquisite and unified whole. Chairs, sofas, sideboards and mantel-pieces — all were designed to fit naturally into the architectural scheme. Thus, perhaps, can Robert Adam be called the first interior decorator. He served a clientele of great taste and distinction

Packard Ad (June, 1931) – At the Café Daum of pre-war Vienna there congregated, with their ladies, the military officers of the old regime, diplomats, bankers and lawyers, artists and men of letters – all connoisseurs, all drawn by the excellence of cuisine and entertainment, the brilliance of the nightly assemblage

Packard Ad (July, 1931) – Under the patronage and by the order of the Louis XIV, the great André Le Notre planned the exqusite gardens of Versailles, with their magnificent fountains, vases and statues, their majestic parks and groves. Those of discrimination and the means to gratify their taste have always inspired the world's masterpieces. Today's Packard is the result of a demand from a such a clientele