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Mercer Advertising Art (1920)

Mercer Touring Ad (1920)
Mercer Touring Ad (1920)
Mercer Touring Ad (1920)
Mercer Touring Ad (1920)
Mercer Touring Ad (September, 1920)
Mercer Touring Ad (September, 1920)
Mercer Touring Ad (1920)
Mercer Touring Ad (1920)
Mercer Series 5 Sport Touring Ad (June, 1920)
Mercer Series 5 Sport Touring Ad (June, 1920)
Mercer Series 5 Ad (December, 1920)
Mercer Series 5 Ad (December, 1920)
Bilder: Life Magazine; Harper's Magazine
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We · Shall · Keep · Faith
Mercer, the famous American automobile company, derived its name from Mercer County, New Jersey. The factory was based in the budding industrial town of Trenton and the company was owned by the Roebling family who were famous for steel rope making, in addition to building the Brooklyn Bridge. In 1911, the Type 35 Raceabout was uncaged. Designed by Finley R. Porter, the four cylinder 300ci., T-Head engine was guaranteed from the factory to do an impressive 70 plus mph. They were sold as road cars, however many amateur sportsmen used them as race cars, maximizing their full driving potential. From 1911 to 1914 Mercers were raced with such success that by 1914 the Raceabout was sold as The Champion Light Car.

By 1915 Finley Porter's successor, German trained engineer Erik Delling, introduced his version of the updated Raceabout. Civilized in its appearance, the new Mercer continued in the minimalist tradition of its spartan predecessors, with only the most necessary items included on the cars. The new Delling engine developed 73bhp and was guaranteed from the factory to achieve even greater speeds than the top speed of the earlier T-Head cars. The chassis was completely redesigned and came standard with Rudge Whitworth wire wheels and a new four speed gearbox. In 1919, a Wall Street syndicate calling themselves the Mercer Motor Company acquired control of Mercer. Former Packard executive Emlen S. Hare was put in charge of the now conglomerated company which came to include Locomobile and Simplex.

Unfortunately, the aims of creating another General Motors by producing nearly 50,000 cars a year seemed highly unlikely, and the newly formed Mercer Motor Company slowly returned its shares to many of the original shareholders.
Quelle: christies.com
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