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2019 Honda Tomo (IED)

Honda Tomo (IED), 2019
Honda Tomo (IED), 2019
Honda Tomo (IED), 2019
Honda Tomo (IED), 2019
Honda Tomo (IED), 2019
Honda Tomo (IED), 2019
Bilder: IED
Bewertung:  60    -0    +60
An Electric Transformer That Changes From Coupe To Pickup
Команда из тринадцати студентов туринского отделения Европейского Института Дизайна (IED) разработала для Honda компактный электрический пикап Tomo. Постройкой полноразмерного прототипа машины займется инжиниринговая фирма EDAG Italia, а его дебют состоится весной на автосалоне в Женеве.

Разработка дизайна пикапа стала дипломной работой для студентов, получающих образование по программе Master in Transportation Design. Перед ними стояла задача придумать идеальный автомобиль для молодежи на ближайшие шесть лет — своеобразный гаджет на колесах в практичном кузове и с электрической силовой.

Автором основной концепции дизайна экстерьера стал мексиканец Рикардо Алехандро Кампос Ортега, а интерьера — Рудракш Банерджие из Индии. Курировал проект шеф-дизайнер Automobili Pininfarina Лука Богоньо.

Tomo — транскрипция японского иероглифа 友, что в переводе означает «друг».


TOMO, the friendly mobility tool for 2025

IED and Honda Design join with the Geneva Motor Show to present the new electric concept car created by the students of the Master in Transportation Design programme

Turin, 12 February 2019 – Another world premier for the Istituto Europeo di Design which returns to the Geneva International Motor Show to present Tomo, the electric concept car created in partnership with Honda Design. Tomo is the thesis project produced by the 13 students of the two-year Master in Transportation Design at IED Torino, a venue of the network that has attracted young people from all over the world and educates them to become the designers of the future.

Just like in an automotive design centre, the Japanese company asked students to work on a brief, Honda next "fun" driving, with the aim of designing what they think should be the ideal means of transport for young people in the next six years. Months of planning and extensive research on key values like friendship, driving fun and respect for the environment led to the creation of Tomo, an electric concept car halfway between a smart device and a mobility tool that combines the needs of free time leisure outside the city with the demands of working in an urban setting. A vehicle of this type, designed to be a faithful companion of its user and able to adapt to his or her wishes and needs could only be called Tomo – friend in Japanese – to underscore the image of a vehicle that contains everything that the user needs in everyday life, inside and outside of the city.

TOMO's design (length 3997 mm - width 1893 mm - height 1556 mm - wheelbase 2690 mm) is the result of research oriented towards the product, its functionality and its youthful appearance. In Tomo the traditional barriers between the exterior and interior of a vehicle exist physically but are conceptually eliminated: the coupé volume and the functions of a mini pickup are in fact “masked” by an external appearance that is both fashionable and youthfully urban. The interior is therefore designed to offer experiences in line with the easy, friendly setting of the screens, steering wheel and head-up display on the windscreen. The exterior, on the other hand, is shaped around these functions, becoming almost an empathetic, identifying wearable device that adapts to the urban or suburban setting. Tomo was designed for a new market segment where age doesn't count. It seeks to spark the interest of new generations who increasingly have a non-traditional occupation, who want to experience their car in a fun and useful way. These are people for whom the environment, ecology and sustainability are fundamental values to build their futures on.

«At Honda Design we are always working to create a design that reflects the philosophy of our brand, offering users our experience with fun and freedom of mobility – says Taku Kono, General Manager Styling Design Division Honda R&D. Starting with the active participation of young designers, through partnerships and internships in Europe and in conjunction with the presentation of the evolution of the Honda Urban EV concept in Geneva, we asked the young IED designers to propose a variation on this theme. It was an exciting, constructive journey both for us and the students thanks to the fusion of the Honda Design philosophy and the creative energy and commitment of the young IED designers».

«With 15 full-scale models presented over the years at the Geneva Motor Show by the Istituto Europeo di Design, visitors have come to expect provocative designs from the school, the only international network of higher education participating in the trade show – says Paola Zini, Director of IED Torino. Giving our students the opportunity to work with Honda, one of the world’s top car manufacturers, and then to present the skills, professionalism and values they have acquired during their studies on a global stage is a source of great pride for IED».

Honda selected the design of Ricardo Alejandro Campos Ortega (Mexico) for the main concept idea exterior, and the work of Rudraksh Banerjie (India) as main concept idea interior, which were both then further developed together with the other students of the Master in Transportation Design for the 2017/18 scholastic year: Tanmay Madhukar Chavan (India), Michele Corneliani (Italy), Shobhanjit Das (India), Alexander Marcel Fröse (Germany), Xiaole Ge (China), Ramón Emmanuel Hernández Cortés (Mexico), Tianchen Huang (China), Sameer Aminullah Khan (India), Saketh Nalla (India), Jay Shrikant Nibandhe (India), Yu-Jie Wang (Taiwan).

The Master in Transportation Design of IED Torino is coordinated by Alessandro Cipolli with the collaboration of Davide Tealdi, IED lecturer, and under the supervision of Luca Borgogno, Design Director Automobili Pininfarina, IED Transportation Coordinator.

Tomo was built by EDAG Italia
Technical sponsors: AM Costruzione Modelli, Clinic Car Italia, Freeland.car Srl, OZ Racing, Pirelli.

Istituto Europeo di Design thanks Honda for the fruitful partnership conducted with passion, enthusiasm and a constant presence.

The idea for Tomo was drawn from a manga story created by the students of the Master’s in Transportation Design for the 2017/18 scholastic year.

It’s 2025. Coner, a talented design student at IED, is working hard on an ambitious secret project. Coner is a sharp young man, very determined, outgoing and a dreamer, often lost in study for many hours of the night. He has no time for girls but he has lots of different interests like music and sports. Very sensitive to environmental issues, he divides his time among the city, the studio and the countryside where he has a small vegetable garden where he grows fruit and vegetables, the perfect urban farmer. The story tells of his daily life: a student in a big metropolis working hard on the development of a project that should meet the needs of his double life, urban and rural. To succeed in his ambitious mission he builds Tomo, an “extension” of himself, a sort of Deus ex Machina that will help him. So Coner finds his way and draws a car in line with his needs, discovering that a car can be a “friend” (hence the name of the model: Tomo, friend in Japanese) and can perform multiple functions. Tomo is a city car, but it is also designed to transport vegetables, so Coner can continue living his life as an urban farmer, in harmony with the values of ecology and respect for the environment that are part of his DNA. The story of Coner’s life describes the development of his project, which transforms an idea into reality: Tomo, which Coner presents at a world premier at the Geneva Motor Show.

The communications campaign for the manga story was developed by Matteo Milaneschi, Coordinator of the Graphic Design Course, and Eleonora Antonioli, IED lecturer, together with Mara Artiglia, former student of the Illustration Course, Nicolò Allisiardi and Simone Imberti, former students of the Advertising Communications Course.
Quelle: motor.ru; IED Press Release
Andere Honda
1970 Honda Hondina (Zagato), 1984 Honda HP-X (Pininfarina), 1991 Honda EP-X, 1991 Honda FS-X, 1993 Honda EVX, 1993 Honda FSR, 1995 Honda Argento Vivo (Pininfarina), 1995 Honda SSM (Pininfarina), 1997 Honda J-MJ, 1997 Honda J-MW, 1997 Honda J-VX, 1997 Honda J-WJ, 1998 Honda MV-99, 1999 Honda FCX, 1999 Honda Fuya-Jo, 1999 Honda Neukom, 1999 Honda Spocket, 2001 Honda Bulldog, 2001 Honda Dualnote, 2001 Honda Model X, 2001 Honda Unibox, 2003 Honda ASM, 2003 Honda HSC, 2003 Honda IMAS, 2003 Honda Kiwami, 2004 Honda SUT, 2005 Honda Civic Concept, 2005 Honda Civic SI, 2005 Honda FCX, 2005 Honda Sports 4, 2005 Honda WOW, 2006 Honda Civic, 2006 Honda Civic Type-R, 2006 Honda GRX, 2006 Honda Remix, 2006 Honda Step Bus, 2007 Honda Accord Coupe, 2007 Honda Accord Tourer, 2007 Honda CR-Z, 2007 Honda Puyo, 2007 Honda Small Hybrid Sports, 2008 Honda FC Sport, 2008 Honda Insight, 2008 Honda OSM, 2008 Honda Pilot, 2009 Honda EV-N, 2009 Honda P-NUT, 2009 Honda Skydeck, 2010 Honda 3R-C, 2010 Honda New Small Concept, 2010 Honda Odyssey, 2011 Honda AC-X, 2011 Honda EV-STER, 2011 Honda Micro Commuter, 2012 Honda Concept C, 2012 Honda Concept S, 2012 Honda NSX, 2013 Honda Concept M, 2013 Honda FCEV, 2013 Honda Gear, 2013 Honda Urban SUV, 2014 Honda Civic Type R, 2014 Honda Concept B, 2014 Honda FCV, 2014 Honda Spirior, 2014 Honda Vision XS-1, 2015 Honda BR-V, 2015 Honda Civic, 2015 Honda Concept D, 2015 Honda Project 2&4, 2015 Honda Tourer Active Life, 2016 Honda Civic Type R, 2017 Honda NeuV, 2017 Honda Sports EV, 2017 Honda Urban EV, 2019 Honda e Prototype, 2019 Honda Tomo (IED), 2020 Honda SUV e:concept, 2021 Honda SUV e:prototype, 2022 Honda e:N2, 2023 Honda Prelude, 2024 Honda Ye GT
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